History
The story begins just over 40 years ago in Barcelona. Boboli was born Boboli was born with a very clear concept: Knitwear for the whole family.
After a few years away from Barcelona, our father Francisco Algás founds Star Textil, S.A. with a clear industrial vocation and with an eye on exports. On the other hand, our mother Teresa Ochoa founded Boboli. Boboli was born with a very clear concept: knitwear for the whole family.
They went their separate ways but with many synergies and in 1992 they decided to join paths. We needed a brand for the new industrial context and Boboli needed the strength of an industry behind it. It is at this moment that Boboli was really born as it is today.
Little by little, we completed the collection and the DNA of the brand was strengthened. We wanted Boboli to be a differential brand in the market and color, prints and quality were the commitments we wanted to make from the beginning.
Export, as it was in the beginning, has always been one of the mainstays of the company. The paths have not always been easy, but Boboli's recognizable design leaves no one indifferent. The company's values are also a mainstay for decision making, innovation, respect and exigency are values rooted in the company since its foundation.
The three of us sisters have joined the company at different times and little by little we have been taking on responsibilities until the summer of 2014 when our parents took a step aside and we took over the leadership.
The challenges have been many and in recent years we have also had to struggle with uncertainty.
The digital transformation, key to the survival of the company, sustainability in a context where Fast Fashion is imposing itself on the market, internationalization itself with all the adaptations that it requires of us, have been very demanding challenges.
We are fortunate to be very close and understand that it was necessary to surround ourselves with excellent people. That is what we have done.
We now have a team of 250 people and our obsession is to be faithful to the brand and company values and to transmit them to all the teams, since everything is necessary to make Boboli a reference brand in the sector.
We look forward to the future because we have many opportunities and we see ourselves ready to face them.
Mónica and Arancha Algás
boboli in time
Discover the history of boboli as a brand and join us in our desire to continue growing, creating, researching and discovering the fascinating, surprising and infinite world of children and fashion.